Originally posted on 15 August 2013 #LMGBlogArchive #LMGBlogArchiveProject by Julie Reynolds Sharing how to evaluate social media and develop an evaluation methodology, using the case study The Tanks. As a Digital Analyst at Tate, one of my duties is to analyse the impact of social media.  There are some exciting challenges in this task, from selecting the appropriate metrics and analysis methods to using the tools to capture the data. The opening of The Tanks, Tate Modern’s