It’s time for a digital transformation

"It’s time for a digital transformation"

By Assam Ghulam, 6th Form Student, The Langley Academy One of the things I like about studying at The Langley Academy is that museum learning is integrated across all areas of the curriculum. For my Year 12 work experience I was delighted when the opportunity arose for me to work as a museum blogger researching digital new media and its  Read more →

Facebook: how it works for us, from the perspective of a small heritage organisation

"Facebook: how it works for us, from the perspective of a small heritage organisation"

By Sarah Humphris, Bexley Heritage Trust Working for a small independent charity, Bexley Heritage Trust (BHT) that manages two historic houses, Hall Place and Danson House, means that I wear lots of hats in the workplace. As Marketing and Events Officer my role ranges from managing events and marketing to the Friends organisation, volunteers and updating the website. Somewhere along  Read more →

Tumblring towards Audience Engagement

"Tumblring towards Audience Engagement"

By Anna Darron While the use of social media in larger museums is often relegated to marketing or communications departments, those of us who work in smaller museums may grapple with the question of whose responsibility the maintenance of our online presence should fall to – or perhaps whether or not it is even worth the trouble. Earlier this year  Read more →

Want to know how visitors use your website? | A free guide here from the V&A

"Want to know how visitors use your website? | A free guide here from the V&A"

Free V&A code and instructions for setting up navigation usage-tracking in Google Analytics A post on the V&A Digital Media blog is a quick overview of how you can use Google Analytics Event Tracking to capture exactly how visitors make use of your on-site navigation. If you’ve ever wanted to know what people get up to, this method will capture  Read more →

Social Media in Library and Archives

"Social Media in Library and Archives"

Taming Social Media in the Natural History Museum Library and Archives Hellen Sharman, Reader Services Librarian, Library & Archives, Natural History Museum [NHM] attended the LMG Museums and Social Media event in May and would like to share a little insight into how a Librarian uses social media in a large museum. Question 1: How did the Library and Archives  Read more →

A round up of the LMG Museums and Social Media Event

"A round up of the LMG Museums and Social Media Event"

London Museums Group presented the event “Museums and Social Media” on 24 May at the Tate Britain.  Speakers discussed social media from a variety of perspectives, including its uses for networking, marketing, engagement, and evaluation. A storify of the event is here LMG Chair Judy Lindsay kicked off proceedings with a brief AGM.  A number of new board members were  Read more →

Digital participation, engagement and crowdsourcing in museums

"Digital participation, engagement and crowdsourcing in museums"

Tips for digital participation, engagement and crowdsourcing in museums | by Mia Ridge Introduction Digital technologies have created exciting new possibilities for museum audiences to engage more widely and more deeply with cultural heritage content and collections. (But I should point out that while I’m a technologist, the Chair of the Museums Computer Group and researching crowdsourcing for my PhD,  Read more →

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Museums and Social Media | How and what to evaluate?

"Museums and Social Media | How and what to evaluate?"

 Sharing how to evaluate social media and develop an evaluation methodology, using the case study The Tanks. As a Digital Analyst at Tate, one of my duties is to analyze the impact of social media.  There are some exciting challenges in this task, from selecting the appropriate metrics and analysis methods to using the tools to capture the data. The  Read more →